Few hours have just passed since the last episode of Braccialetti Rossi, produced by Palomar and aired on RAI Uno, the most important Italian TV channel.
A great buzz is now going on on all communication channels about its huge success, not only in terms of traditional TV shares percentage, but also in terms of an incredible online activity that involved about 200.000 fans on Facebook, 260.000 tweets, 12.000.000 retweets, the continuous presence of our hashtags in italian and worldwide Trending Topics, 120.000 app downloads and 2.000.000 contents shared from the app…all of this in just a couple of months.
Thanks to the Social Media Campaign managed by Dreamslair, Braccialetti Rossi has also reached the top of Social TV Programs leaderboard in Italy. (Blogmeter data and TVzap-Kataweb)
We are extremely proud to have taken part with all our passion in this extraordinary success and we are also proud to have brought the beautiful message of this TV series online to a vast audience.